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If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage

Find the best way to use combine timing and context Edit

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure.

Google recommends this as a strategy Edit

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. While producing incredible content mayget you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. SEO in Goole is here. Google is famously secretive about how it ranks local businesses. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain.

Basic principles about HTML headings Edit

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t." Google doesnot expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage.

Cherish the more competitive terms in your buckets Edit

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges.

Find out what keywords are already bringing traffic to your website Edit

A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost.